Contemporary Baby, a small Ohio-based company, was asked to participate in our “Everyone Wins” Nominee Gift Bag. The owner of the company was able to leverage her involvement to also secure a local newspaper feature and two local television interviews for herself. Distinctive Assets specifically mentioned the Contemporary Baby product during interviews with both of the Ohio stations who participated in the “Everyone Wins” Satellite Media Tour as well as during a Columbus radio interview set up by Contemporary Baby. Just based on the local media attention they received (and in large part generated themselves), Contemporary Baby reported the following results:
Direct-to-consumer sales increased more than 100% over previous months in the 3 days following the local television interviews. Sales have continued to rise since then as well.
An additional retailer in Ohio was added and another is very interested. Two other Columbus-based businesses have contacted them about working collaboratively.
During the first week following the Oscars, more than 5,300 potential customers visited the Contemporary Baby Web site. This figure represents 54% of their total Web traffic during the preceding 12 months.
They also increased the number of subscribers to their electronic newsletter by more than 50%.