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ABOUT THE FOUNDER
Lash Fary is the founder of Distinctive Assets. For ten years, Lash has worked with a veritable Who’s Who of Hollywood to introduce products/services to the entertainment industry and to develop celebrity-oriented promotions and events.

Lash and Distinctive Assets have set new standards for “giving and receiving” through their coveted Gift Baskets and Gift Lounges for events such as the GRAMMYs, the Latin GRAMMYs, the Tony Awards, the Kids’ Choice Awards, the People’s Choice Awards, the MTV Movie Awards and the Academy of Country Music Awards. With a résumé of top award shows and a star-studded client roster, Lash has become an authority on style, celebrity shopping, entertainment marketing, product trends and gift giving. For over ten years, Hollywood’s biggest celebrities have given and received gifts chosen by Lash. He appears frequently on numerous television programs as an “expert guest” and is quoted regularly in a broad range of publications.

Lash blends a business degree from the University of Virginia’s acclaimed McIntire School of Commerce and management consulting background with a uniquely Hollywood pedigree that includes author, host, entrepreneur, inventor, sultan of swag and gift guru.